PRECOCIOUS teen singer and songwriter Grace was the accidental winner of the Logies, thanks to those relentless promos for the return of Nine’s Love Child tomorrow.
The 18-year-old artist has just released her cover of the classic 60s girl power anthem You Don’t Own Me and Nine snapped it up to soundtrack the campaign for Love Child’s imminent second series.
The song debuted at No. 14 on the ARIA charts on the weekend thanks to radio airplay but it was the relentless flogging of the Love Child ads which spearheaded to No. 2 on iTunes on Monday.
Grace is the younger sister of Conrad Sewell, another Australian artist scoring attention in the US, and who has made a top 30 showing in the local charts with his guest vocal on current Kygo hit Firestone and reached the top 40 with his breakout single Hold Me Up.
She was signed to RCA Records in America and has been working with some of the biggest names in the US music business including Puff Daddy and the legendary Quincy Jones.
He has become a defacto champion of Australian music in America, recently touting the talents of Gurrumul, and agreed to reprise his role as producer on Grace’s remake of the late Lesley Gore’s signature song.
Jones produced the 17-year-old Gore’s recording of the song, regarded as the first girl empowerment pop statement, in 1963.
The song enjoyed a revival when it was performed by Bette Midler, Diane Keaton and Goldie Hawn in the film The First Wives Club in 1996.
Grace’s remake features rising American rapper G-Eazy but it is her powerhouse vocals which had Logies viewers hitting their iTunes accounts on Sunday night as the song aired during almost every ad break.
The show’s 60s-heavy soundtrack enjoyed strong success last year, featuring in the ARIA top 40 during its first season.